Wearing: Talula coat, Icone blouse  last seen here (c/o Simons.ca), J & Co. denim, H&M scarf & sunnies, ShoeMint shoe-boots (c/o, last seen here), Marc by Marc Jacobs cotton tote, last seen here }

Seen here, I am a big fan of the quality do-it-yourself hair dye. I am an even bigger fan when the dye comes in the form of a foam that doesn’t drip and ensures even colour-coverage! I used John Frieda’s Precision Foam Colour in 10N to capture the colour I was after, and am so pleased with my results. (Note: When the colour wasn’t quite where I wanted it after one application, I waited a day and then applied the foam in the same shade again. Presto! I got what I wanted.)

On Saturday, John Frieda set up one of their live billboards featuring local model Jasmine Tera Mooney (see the others on their Facebook page!). The billboard, which stopped lots of people in their tracks – it was hard to capture an image that wasn’t swarmed! – was placed at the corner of Georgia and Granville Street for the better part of the day. What a fun way to bring awareness to a new product! Also a fun way to introduce ladies to DIY hair colour? I’ve got a code just for StyleStruck.ca readers to get your very own voucher redeemable for one John Frieda Precision Foam Hair Colour kit (value $14.99)! I’m only giving away 50 vouchers though, so get yours right away! How?…

Input code: JF-B3RQW on the John Frieda Precision Foam Colour Facebook page to get your voucher!

The John Frieda live billboard will be at Howe and Georgia (in front of Pacific Centre), on Saturday, March 31st and Sunday, April 1st. If you spot the live billboard, snap a photo and tweet it was the hashtag: #JohnFriedaFoam to let the team know you’ve seen it! Street teams will be around the billboard also giving out vouchers to lucky passers by!

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